About me

I am the co-founder of Wichmann/Schmidt, the world’s smallest full-service agency.

In Wichmann/Schmidt, we advise and execute within strategy, communication, content, media and business ideas.

In spite of our agency’s young age and small size we work with a dozen exciting European brands, and quietly advise a number of individuals too.

From 2011-13, I was the Head of social at Maersk Line, helping the shipping giant embark on social media and social business. Read this interview McKinsey did with me about the project.

I have a background as copywriter, videographer and concept developer at a digital agency based in Copenhagen, Denmark. Prior to that I was a writer for Weekendavisen, a Danish weekly.

I hold a MA in Literature from University of Copenhagen and am the author of “Leth og kedsomheden” (2008), a book about boredom. I used to be an avid jazz guitarist.

39 years old. Living in Copenhagen, Denmark, with wife and three sons.


“I would love to be able to copy his ways of working in what seems like a dedicated state of flow, where great achievements, innovation and success come about in no time and with very limited resources. He can single-handedly and in weeks do what others with dozens of people and years are not able to!”

– Hanne Vibe Andreasen, Senior Manager at Deloitte Human Capital


Feel free to contact me on jonathan[at]wichmannschmidt.com or simply call me on +45 61655514.

Follow me on social media

Some of our recent work at Wichmann/Schmidt