Screen Shot 2015-02-23 at 10.50.06This week I officially launched a new company together with Jesper Schmidt, former creative director at DDB and Wibroe, Duckert & Partners.

The name of the company? It’s very simple: Wichmann/Schmidt (website here). We figured that in this industry it’s all about relationships, and over time the platforms and strategies are bound to change anyway. So why not stick to what will not change? Read the rest of this entry »

Screen Shot 2014-12-08 at 08.45.28
The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.

You know it from the likes of Airbnb, Uber and Kickstarter. Read the rest of this entry »

hetfield at guitar center
“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.

The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.

Whoever edited this sure knows the key elements of storytelling. Read the rest of this entry »

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