Screen Shot 2014-05-03 at 10.26.37You might call it plagiarism. And to some extent, it really is. I just find – not least after reading this article by Alexis C. Madrigal in The Atlantic – that what @HistoryInPics is doing is really, really interesting.

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I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication.

In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social. Up until that point companies were largely capable of pushing marketing messages to consumers where they wanted to and how they wanted to.

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“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to fund a new product on kickstarter rather than seek traditional investors.”

Ever since Jeremiah Owyang took the stage at LeWeb 2013 and presented his and Altimeter Group’s research and report on the collaborative economy I’ve been convinced: The collaborative economy will be one of the next big things. Jeremiah’s impressive keynote back then made clear that this is a new business model that will upset most industries in the years to come.

How’s that? Well, we’ve already seen some strong examples of the collaborative economy in action (Airbnb, Uber, TaskRabbit etc.), and the VCs are backing it up. Read the rest of this entry »

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