The name of the company? It’s very simple: Wichmann/Schmidt (website here). We figured that in this industry it’s all about relationships, and over time the platforms and strategies are bound to change anyway. So why not stick to what will not change? Read the rest of this entry »
The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.
Whoever edited this sure knows the key elements of storytelling. Read the rest of this entry »