Instagram Lessons from a Giant B2B Company: Interview on Convince & Convert

This is an oldie by now: A couple of months ago I was interviewed by Jay Baer and Eric Boggs for an episode of Convince & Convert‘s Social Pros podcasts, a series where they basically talk to frontline social media people to get a hands-on perspective of the social media world.

You can listen to the interview here. Or download it here.

Some of @MaerskLine’s own instagrams side-by-side. Screendump from Flickr.

In short, they were impressed by the huge following Maersk Line has gained in a few months (e.g. 174,000 fans on Facebook at that point in time), and I explained the background of our social media engagement and the many different things we hope to achieve through our different social media channels.

Among other things, I explained about the visual track in our programme using Instagram and  Facebook and encouraging users to take photos of ships and containers and share them. That’s how the podcast got its title.

1 thought on “Instagram Lessons from a Giant B2B Company: Interview on Convince & Convert”

  1. I have been browsing online more than 3 hours lately, but
    I by no means discovered any attention-grabbing article like yours.
    It is beautiful value enough for me. In my opinion, if all webmasters and bloggers made just right content as you probably
    did, the net will probably be a lot more helpful than ever before.

Leave a Reply

Your email address will not be published. Required fields are marked *