The logistics business is not easy on the startups. It’s regulated. It’s hardware-driven (ships, rail, trucks, air). And there’s a reluctancy among the big players to change their business models.
In short: 1) the whole logistics business is still living in the past, both technology- and mindset-wise; 2) it’s a very difficult arena to enter for startups; 3) once a few startups hit the nail on its head it’s likely to cause a massive disruption in this space.
Therefore, I’ve just created a list with the most promising logistics startups. One or more of the startups on the list might just end up making a huge difference.
Among others, Tom Stitt (also featured via Staxxon) and Jeremiah Owyang (Crowd Companies) have been very helpful in compiling the list.
On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media.
The project appealed to me right from the beginning. Not only is Maersk by far the biggest company in Denmark (almost 20% of Denmark’s GDP). It’s also surrounded by myths about life behind the ever-closed bluish windows in the infamous “Building with the blue eyes” in Copenhagen. Continue reading “An open letter to the shipping industry: Don’t underestimate the power of social and sharing”