Guest post by James Daniels.
Growing your company’s brand and brand positioning is key for establishing how your business relates to its current customers, while also ensuring that you continue to attract new ones. Think of your brand as how you portray your business to the outside world, celebrating your company’s heritage and story.
Having a strong company brand is key to driving your company forward, but it can be hard to know where to start when it comes to boosting your brand’s potential. However, change doesn’t have to be expensive, there a whole host of factors you should consider when giving your brand some much needed TLC.
Read on to find out more about how you can boost your brand potential.
Explore other outlets
Don’t be afraid to get your brand out there. Don’t worry about purchases in the first instance; just be sure that your brand story and marketing structure is watertight.
A good place to start is social media, whether you are looking to gain subscribers, take on some brand ambassadors or even explore paid digital marketing options. When improving your presence on social media is sure to ensure that your branding is consistent across all of your channels and combine content with relevant photos.
You may want to include your company logo too, depending on if you are creating your own imagery. Be bold; explore blog posts or even video content. Don’t be afraid to read up or ask for help if you need it – it’s far better to wait and launch a more effective online strategy than fall at the first hurdle.
Get your finances in order
Making some big brand changes will mean that you need to get your finances well and truly in order. If you are after a rapid cash injection then small term business loans are a good option. Offering a fixed interest rate, you can pay back whatever you have borrowed in easy to manage chunks over a set time frame. Do check that you can afford to take out a loan and have a plan in place to manage your spending. Finances in order? Get ready to start making some serious changes.
Believe in yourself
Is it time to seriously mix up your brand architecture? Perhaps you want to change a dated color scheme or inject some much-needed life back into your brand? Is your brand being misused internally, through lack of employee engagement? You’ve got this. This could be the perfect time to enlist a team of ambassadors to help raise awareness and ensure that your entire company, and customers, know exactly what you are all about.
Don’t be afraid to run with your ideas and believe in yourself and your business. Do make sure that any changes aren’t going to alienate long-term customers or employees – and support any choices with a solid argument and business plan. Changes made? Hello to your shiny new brand!
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.