Guest post by James Daniels.
When it comes to marketing, it’s all about communication, and just as there are many ways to communicate, so too are there many ways to market. Marketing is important for all relations as well, from your customers to your business partners. You need to market effectively if you’re going to be as successful as you want in this business world.
Thankfully, there are many marketing alternatives to the traditional, popular tactics of print and digital marketing. Here are five alternative marketing strategies to consider:
1. SMS Marketing
People are on their phones more than any other device. Not only are mobile phones becoming increasingly popular worldwide, they are also checked regularly. That is why you need to read these free guides on B2B SMS marketing by Reach Interactive. They explain that not only is advertising through SMS a better alternative to social media or email marketing, since there’s a greater chance of your message being seen, it’s also how you can tap into a large portion of the population who don’t have social media.
2. Become a Pillar of Your Community
Another great way to advertise your local business is to become a pillar of your community. You do this by hosting charity events, by doing good gestures, and overall just being a member of your community that others look up to. When you’re a pillar of your community you’re widely respected and well-regarded, which makes this one of the best marketing tactics that you can do. Not only will you and your business be known, you’ll also be trusted.
3. Get Advertised Through Local Listings
On top of being a pillar of your community, you should also aim to be in as many local listings and be mentioned in local news as often as you can. These are great to help people find you, and they also increase your Google page ranking through link-backs.
4. Improve Your SEO
Improving your SEO means rising in Google’s page listings for searches. When you’re the first result for a search, you’re guaranteed to get the majority of traffic from that search. Over 30% of users will click on the first search result, 17% on the second result, and the percentage drops from there.
When you’re local, the best thing is to have your customers rave about you. To ensure that they do tell their friends and family about your company and your service, offer discounts or other rewards. This is called a referral program. It encourages your happy customers to refer you to other potential customers. It’s a great way to make and keep loyal customers!
There are so many options when it comes to marketing. Knowing them all and knowing how these tactics can work for you will help you choose the right combination. Not all marketing techniques will work for your industry, after all.
Try and see what works and tailor your marketing strategies based on what works and what provides the best results.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.