Blogging on Cultbizztech.com

I will be moving a good share of my blogging activities over on Cultbizztech, a new, exciting media platform.

Dear readers and subscribers,

This is simply a short message to inform you that I will be moving a good share of my blogging activities over on a new, exciting media platform named Cultbizztech.

Make sure to subscribe to Cultbizztech’s newsletter. It’s pretty darn good.

I hope you will continue to follow me – both here and on Cultbizztech.com.

All the best – Jonathan

A miracle or a disaster? I just made this short documentary from my recent trip to Dubai.

It’s been a while since I last posted something here myself.

Last weekend I went to Dubai to speak at a conference, the GITEX Future Stars. Instead of writing a blog post about it, I decided to do something quite different… a video documentary. Or whatever the genre is. Continue reading “A miracle or a disaster? I just made this short documentary from my recent trip to Dubai.”

What city should I visit next?

So you watched “Alone In Dubai” to the very end. Many thanks. You are one of a few who kept going. Now you have the chance to decide where I should go next. Vote here!

So you watched “Alone In Dubai” to the very end. Many thanks. You are one of a few who kept going. Now you have the chance to decide where I should go next. Vote here! Continue reading “What city should I visit next?”

A blogging experiment: Join the league of bored people.

Subscribe now to join the league of bored people as Hursh Joshi takes over for a few weeks.

We’re now launching something mildly exciting here on jonathanwichmann.com.

I’ve realised that I’m quite boring. So, I’ve found someone marginally less boring to come and do a blog experiment here.

We are testing just how boring you can be and still get a following.

Continue reading “A blogging experiment: Join the league of bored people.”

How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks

In 2016, I finally had some good success with using social media to achieve direct sales in an ecommerce setting. Here’s how I went about it.

Some background first. I’ve been working with digital strategy and communication for more than 10 years. Among other things, I was the person behind Maersk’s success story on social media back in 2011-13.

I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example.

Continue reading “How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks”

Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See

The Royal Danish Theatre’s new campaign is a beautiful musical and visual mash-up of artistic creation, rehearsal and getting ready for the show. It was developed by agency Wichmann/Schmidt.

 

The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.

To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it.

Continue reading “Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See”

My father is retiring as a priest. This is what he will do next.

For my father, it could become that it’s almost as if retirement never happened…

Today, my father turned 70. It’s really something to celebrate. But it also means that he will now retire, and that my parents have just had to move out of their house.

The question begs: “What now? What should he do now that he’s becoming a former priest?”

Continue reading “My father is retiring as a priest. This is what he will do next.”

Ebook: “10 Reasons B2B Companies Need Social Media”

New study from Orca Social shows an enormous untapped both economic and cultural potential for B2B companies of implementing social technologies.

In case you haven’t noticed: Social media has changed the way the world communicates.

B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by and large – lost in the past, struggling to see why it’s relevant for them.

Continue reading “Ebook: “10 Reasons B2B Companies Need Social Media””

The collaborative economy in Europe & why non-profits and big brands will win

The collaborative economy is growing in size, in usage, and in complexity. But how is it fairing in Europe? Who’s winning? And what does it take to win?

The collaborative economy is growing. In size, in usage, and in complexity too. It’s set to be a key economic component in the years to come as people use digital technologies to get what they need from each other.

The collaborative economy is global. But its characteristics and conditions vary a great deal from region to region.

Continue reading “The collaborative economy in Europe & why non-profits and big brands will win”

Climate change & why we need the collaborative economy (badly)

The collaborative economy might not reduce consumption, but it offers us an exponential, highly scalable solution.

Last week I gave a presentation at Jeremiah Owyang’s Crowd Companies’ inaugural event in Europe, hosted at Swisscom’s HQ in Berne, Switzerland.

As readers of this blog will know, I’ve been following and researching the collaborative economy the past couple of years. In particular, I’ve been keeping track – via this list – of the logistics space and how it’s being affected.

Continue reading “Climate change & why we need the collaborative economy (badly)”