What role do companies play, if people get what they need from each other?
The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.
You know it from the likes of Airbnb, Uber and Kickstarter.
Continue reading “The collaborative economy is growing – now includes healthcare, logistics, corporate, utilities, municipal and learning.”
In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.
“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”
These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.
The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.
Whoever edited this sure knows the key elements of storytelling. Continue reading “Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.”
Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes.
1. Why focus only on large B2Bs?
In our opinion, B2Bs have much more to gain from jumping on the social media bandwagon than B2Cs. Through social media, B2Bs can reach out and develop relationships with audiences (both customers and end users) who they’ve never been in contact with before.
Continue reading ““What is the true value of being a social business?” and other strikingly relevant questions answered.”