Measuring ‘fame’: The simple method used for my list of Top 10 most famous Danes

The “Top 10: Most Famous Danes in 2015” list published has been created using the following method:

1. I asked my Facebook friends to name who they think should be on the list.
2. I took this shortlist (a pretty long list) of names to Google Trends and started analysing them and benchmarking them against each other.

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A screen shot of what the Google Trends analysis tool looks like. Here’s an all-time (since 2004) comparison of Lars von Trier, Nikolaj Coster-Waldau, Susanne Bier and Helle Thorning-Schmidt. Note that Helle Thorning-Schmidt has received more searches than Susanne Bier – but that’s only if we include searches from Denmark. Once we remove those the result is the opposite.

Is it a valid method?

The method is not perfect (no method is).

First and foremost, since the scores on Google Trends is based on how many searches related to that person has been made it will be more about “interest” in the person than about his or her “fame”. But it will reflect how much these people are on other people’s minds.

Having used this tool for many, many hours I’m convinced it’s a very valid way of judging the current fame of the shortlisted people.

In Google Trends, you’re also able to see where in the world the searches have been made, and so I’ve also taken into account and deducted the amount Danish searches. Because I’m only looking to judge the fame outside of Denmark. Some are “world famous in Denmark” – and those I don’t want on the list.

New venture: Launching Wichmann/Schmidt, a creative agency that connects the dots

This week I officially launched a new company together with Jesper Schmidt, former creative director at DDB and Wibroe, Duckert & Partners.

The name of the company? It’s very simple: Wichmann/Schmidt (website here). We figured that in this industry it’s all about relationships, and over time the platforms and strategies are bound to change anyway. So why not stick to what will not change?

The collaborative economy is growing – now includes healthcare, logistics, corporate, utilities, municipal and learning.

The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.

You know it from the likes of Airbnb, Uber and Kickstarter.

Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.

“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.

The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.

Whoever edited this sure knows the key elements of storytelling.

“What is the true value of being a social business?” and other strikingly relevant questions answered.

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes.

1. Why focus only on large B2Bs?

In our opinion, B2Bs have much more to gain from jumping on the social media bandwagon than B2Cs. Through social media, B2Bs can reach out and develop relationships with audiences (both customers and end users) who they’ve never been in contact with before.

Sharing Breathtaking Photos of Ships: Here’s Why I Just Launched @ShipsInPics on Twitter

Screen Shot 2014-05-03 at 10.26.37You might call it plagiarism. And to some extent, it really is. I just find – not least after reading this article by Alexis C. Madrigal in The Atlantic – that what @HistoryInPics is doing is really, really interesting.

Social Media Marketing Has Always Been Dead

dead-sparrow-314385_1280 I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social.

Up until that point companies were largely capable of pushing marketing messages to consumers where they wanted to and how they wanted to.

Sharing is the New Buying: New report offers insights into the collaborative economy

“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to fund a new product on kickstarter rather than seek traditional investors.”

Ever since Jeremiah Owyang took the stage at LeWeb 2013 and presented his and Altimeter Group’s research and report on the collaborative economy I’ve been convinced: The collaborative economy will be one of the next big things. Jeremiah’s impressive keynote back then made clear that this is a new business model that will upset most industries in the years to come.

How’s that? Well, we’ve already seen some strong examples of the collaborative economy in action (Airbnb, Uber, TaskRabbit etc.), and the VCs are backing it up.

Introducing Orca Social, a member-based social media consultancy

Orca_Logo_dark grey_5Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here.

The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage external resources it becomes costly, slow and inauthentic. And, even more important, they miss out on the chance to break the silos and nurture a culture on which you can scale the social efforts to include e.g. social selling, social media customer service, social listening, internal collaboration etc.

New list: “The most promising startups in logistics”

the logistics startups listThe logistics business is not easy on the startups. It’s regulated. It’s hardware-driven (ships, rail, trucks, air). And there’s a reluctancy among the big players to change their business models.

In short: 1) the whole logistics business is still living in the past, both technology- and mindset-wise; 2) it’s a very difficult arena to enter for startups; 3) once a few startups hit the nail on its head it’s likely to cause a massive disruption in this space.

Therefore, I’ve just created a list with the most promising logistics startups. One or more of the startups on the list might just end up making a huge difference.

Among others, Tom Stitt (also featured via Staxxon) and Jeremiah Owyang (Crowd Companies) have been very helpful in compiling the list.

> Click here to see the list