But do companies need to be companies?
A dominating assumption these years is that time is moving faster. Which in turn makes it impossible to say anything meaningful about the future.
Timeframes are supposedly getting shorter. And so is business strategy. It’s not 10 or 20 years strategies. It’s not even three years. It’s the next quarter.
So, one of the great lessons of business history is that you need to be a system builder. Like Henry Ford. Or Elon Musk.
But how do you go about building a system? Is there a particular approach which has proven to be more successful than others?
Real moments of change in business and society are best identified by looking at developments in price. When the price goes down, mass adoption awaits.
But what is the right business strategy if you want to win the market?
If the pauses between the industrial revolutions are as important as the industrial revolutions themselves, then what are the real moments of change?
It’s an important question if we want to understand the future of business.
So, change is not accelerating. But change isn’t a constant either.
In modern history, the most accurate graph to illustrate societal change consists of continuous or overlapping S-curves.
How is it possible to say anything meaningful about the future of business? I mean, we’re all witnessing how things are changing so rapidly, right?
It’s exponential change. As described by Moore’s law from 1965. Back then, Gordon Moore observed that the number of transistors in a dense integrated circuit doubles about every two years.
On Friday, I did the very first interview for my “Lean Is Fun” book project. And I’m happy to say that a number of my assumptions about the future of business were challenged, if not to say debunked.
The interviewee was the esteemed Chris McKenna of Oxford University’s Saïd Business School, and the main purpose of the call was to find the answer(s) to the question I posed in my previous post:
“What are the key lessons of business history that will still be relevant in the future?”
So, the day has come where I decided to start working on my idea to write a new book.
Since publishing “Leth and kedsomheden” in 2007, I’ve left literature and journalism behind to focus on communication, marketing and business in general.
I’m very pleased to announce that I’ve been nominated and accepted to join the World Economic Forum‘s Expert Network.
Here, I will join 5,500 world-leading experts from academia, business, government, international organizations, civil society, the arts, and the media committed to improving the state of the world by helping to shape the global agenda.