How do we prepare our children for a world we hardly know anything about? The question is as puzzling as it is important and scary.
It’s been a while since I last posted something here myself.
Last weekend I went to Dubai to speak at a conference, the GITEX Future Stars. Instead of writing a blog post about it, I decided to do something quite different… a video documentary. Or whatever the genre is.
Some background first. I’ve been working with digital strategy and communication for more than 10 years. Among other things, I was the person behind Maersk’s success story on social media back in 2011-13.
I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example.
The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.
To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it.
Today, my father turned 70. It’s really something to celebrate. But it also means that he will now retire, and that my parents have just had to move out of their house.
The question begs: “What now? What should he do now that he’s becoming a former priest?”
In case you haven’t noticed: Social media has changed the way the world communicates.
B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by and large – lost in the past, struggling to see why it’s relevant for them.
The collaborative economy is growing. In size, in usage, and in complexity too. It’s set to be a key economic component in the years to come as people use digital technologies to get what they need from each other.
The collaborative economy is global. But its characteristics and conditions vary a great deal from region to region.
As readers of this blog will know, I’ve been following and researching the collaborative economy the past couple of years. In particular, I’ve been keeping track – via this list – of the logistics space and how it’s being affected.
This week I officially launched a new company together with Jesper Schmidt, former creative director at DDB and Wibroe, Duckert & Partners.
The name of the company? It’s very simple: Wichmann/Schmidt (website here). We figured that in this industry it’s all about relationships, and over time the platforms and strategies are bound to change anyway. So why not stick to what will not change?
The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.
You know it from the likes of Airbnb, Uber and Kickstarter.