Business is consolidating, not splintering

On Friday, I did the very first interview for my “Lean Is Fun” book project. And I’m happy to say that a number of my assumptions about the future of business were challenged, if not to say debunked.

The interviewee was the esteemed Chris McKenna of Oxford University’s Saïd Business School, and the main purpose of the call was to find the answer(s) to the question I posed in my previous post:

“What are the key lessons of business history that will still be relevant in the future?”

Jonathan Wichmann to join World Economic Forum’s Expert Network

I’m very pleased to announce that I’ve been nominated and accepted to join the World Economic Forum‘s Expert Network.

Here, I will join 5,500 world-leading experts from academia, business, government, international organizations, civil society, the arts, and the media committed to improving the state of the world by helping to shape the global agenda.

A miracle or a disaster? I just made this short documentary from my recent trip to Dubai.

It’s been a while since I last posted something here myself.

Last weekend I went to Dubai to speak at a conference, the GITEX Future Stars. Instead of writing a blog post about it, I decided to do something quite different… a video documentary. Or whatever the genre is.

How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks

Some background first. I’ve been working with digital strategy and communication for more than 10 years. Among other things, I was the person behind Maersk’s success story on social media back in 2011-13.

I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example.

Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See

 

The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.

To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it.

My father is retiring as a priest. This is what he will do next.

Today, my father turned 70. It’s really something to celebrate. But it also means that he will now retire, and that my parents have just had to move out of their house.

The question begs: “What now? What should he do now that he’s becoming a former priest?”

Ebook: “10 Reasons B2B Companies Need Social Media”

In case you haven’t noticed: Social media has changed the way the world communicates.

B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by and large – lost in the past, struggling to see why it’s relevant for them.