Instagram Lessons from a Giant B2B Company: Interview on Convince & Convert

This is an oldie by now: A couple of months ago I was interviewed by Jay Baer and Eric Boggs for an episode of Convince & Convert‘s Social Pros podcasts, a series where they basically talk to frontline social media people to get a hands-on perspective of the social media world.

You can listen to the interview here. Or download it here.

Some of @MaerskLine’s own instagrams side-by-side. Screendump from Flickr.

In short, they were impressed by the huge following Maersk Line has gained in a few months (e.g. 174,000 fans on Facebook at that point in time), and I explained the background of our social media engagement and the many different things we hope to achieve through our different social media channels.

Among other things, I explained about the visual track in our programme using Instagram and  Facebook and encouraging users to take photos of ships and containers and share them. That’s how the podcast got its title.

Scott Stratten about Maersk Line’s social media efforts

Not the worst kind of feedback you can get. Scott Stratten heard Jay Baer’s interview with me on Convince & Convert and phoned me up to get more input because he wanted to talk about the Maersk Line case in his keynote at the B2B Marketing Forum in Amsterdam, 20 March 2012.

[vimeo http://www.vimeo.com/39774141 w=500&h=281]