The collaborative economy might not reduce consumption, but it offers us an exponential, highly scalable solution.
Last week I gave a presentation at Jeremiah Owyang’s Crowd Companies’ inaugural event in Europe, hosted at Swisscom’s HQ in Berne, Switzerland.
As readers of this blog will know, I’ve been following and researching the collaborative economy the past couple of years. In particular, I’ve been keeping track – via this list – of the logistics space and how it’s being affected.
Continue reading “Climate change & why we need the collaborative economy (badly)”
What role do companies play, if people get what they need from each other?
The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.
You know it from the likes of Airbnb, Uber and Kickstarter.
Continue reading “The collaborative economy is growing – now includes healthcare, logistics, corporate, utilities, municipal and learning.”
“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to fund a new product on kickstarter rather than seek traditional investors.”
Ever since Jeremiah Owyang took the stage at LeWeb 2013 and presented his and Altimeter Group’s research and report on the collaborative economy I’ve been convinced: The collaborative economy will be one of the next big things. Jeremiah’s impressive keynote back then made clear that this is a new business model that will upset most industries in the years to come.
How’s that? Well, we’ve already seen some strong examples of the collaborative economy in action (Airbnb, Uber, TaskRabbit etc.), and the VCs are backing it up. Continue reading “Sharing is the New Buying: New report offers insights into the collaborative economy”
Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here.
The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage external resources it becomes costly, slow and inauthentic. And, even more important, they miss out on the chance to break the silos and nurture a culture on which you can scale the social efforts to include e.g. social selling, social media customer service, social listening, internal collaboration etc. Continue reading “Introducing Orca Social, a member-based social media consultancy”
On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media.
The project appealed to me right from the beginning. Not only is Maersk by far the biggest company in Denmark (almost 20% of Denmark’s GDP). It’s also surrounded by myths about life behind the ever-closed bluish windows in the infamous “Building with the blue eyes” in Copenhagen. Continue reading “An open letter to the shipping industry: Don’t underestimate the power of social and sharing”