Instagram Lessons from a Giant B2B Company: Interview on Convince & Convert

This is an oldie by now: A couple of months ago I was interviewed by Jay Baer and Eric Boggs¬†for an episode of Convince & Convert‘s Social Pros podcasts, a series where they basically talk to frontline social media people to get a hands-on perspective of the social media world.

You can listen to the interview here. Or download it here.

Some of @MaerskLine’s own instagrams side-by-side. Screendump from Flickr.

In short, they were impressed by the huge following Maersk Line has gained in a few months (e.g. 174,000 fans on Facebook at that point in time), and I explained the background of our social media engagement and the many different things we hope to achieve through our different social media channels.

Among other things, I explained about the visual track in our programme using Instagram and ¬†Facebook and encouraging users to take photos of ships and containers and share them. That’s how the podcast got its title.