The collaborative economy in Europe & why non-profits and big brands will win

The collaborative economy is growing in size, in usage, and in complexity. But how is it fairing in Europe? Who’s winning? And what does it take to win?

The collaborative economy is growing. In size, in usage, and in complexity too. It’s set to be a key economic component in the years to come as people use digital technologies to get what they need from each other.

The collaborative economy is global. But its characteristics and conditions vary a great deal from region to region.

Continue reading “The collaborative economy in Europe & why non-profits and big brands will win”

Sharing is the New Buying: New report offers insights into the collaborative economy

“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to fund a new product on kickstarter rather than seek traditional investors.”

Ever since Jeremiah Owyang took the stage at LeWeb 2013 and presented his and Altimeter Group’s research and report on the collaborative economy I’ve been convinced: The collaborative economy will be one of the next big things. Jeremiah’s impressive keynote back then made clear that this is a new business model that will upset most industries in the years to come.

How’s that? Well, we’ve already seen some strong examples of the collaborative economy in action (Airbnb, Uber, TaskRabbit etc.), and the VCs are backing it up. Continue reading “Sharing is the New Buying: New report offers insights into the collaborative economy”

Introducing Orca Social, a member-based social media consultancy

Orca_Logo_dark grey_5Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here.

The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage external resources it becomes costly, slow and inauthentic. And, even more important, they miss out on the chance to break the silos and nurture a culture on which you can scale the social efforts to include e.g. social selling, social media customer service, social listening, internal collaboration etc. Continue reading “Introducing Orca Social, a member-based social media consultancy”

Social collaboration and why a cultural journey is necessary: Maersk Line’s social media study (part 6)

Australia's Olympic women's coxed eight races during a training session at the Sydney International Regatta Centre

We’re talking 20-25%. That’s the raise in knowledge worker’s productivity that McKinsey estimates can be obtained through internal usage of social collaboration tools. That number came out last summer through their social media report entitled The Social Economy, and the lead from the project, Michael Chui, was kind enough to join us in a Hangout to explain further.

More specifically, the point of McKinsey’s study is – and it’s based on an impressive and convincing amount of research – that office employees on average spend 28 hours a week or more than 60% of their time writing and reading emails, searching for information and attending meetings. Many of these things can be done more rapidly and efficiently through internal social platforms such as Chatter, Yammer and Jive.

Continue reading “Social collaboration and why a cultural journey is necessary: Maersk Line’s social media study (part 6)”