Essential digital hacks for success in 2018

Another year has flown past once again, bringing a whole range of new and exciting digital marketing trends for 2018.

Guest post by Steve Conway.

Another year has flown past once again, bringing a whole range of new and exciting digital marketing trends for 2018. If you want to start the New Year on a high, then now’s the time to start planning your digital strategy while keeping an eye on which key trends are happening in the digital space. Continue reading “Essential digital hacks for success in 2018”

How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks

In 2016, I finally had some good success with using social media to achieve direct sales in an ecommerce setting. Here’s how I went about it.

Some background first. I’ve been working with digital strategy and communication for more than 10 years. Among other things, I was the person behind Maersk’s success story on social media back in 2011-13.

I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example.

Continue reading “How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks”

Ebook: “10 Reasons B2B Companies Need Social Media”

New study from Orca Social shows an enormous untapped both economic and cultural potential for B2B companies of implementing social technologies.

In case you haven’t noticed: Social media has changed the way the world communicates.

B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by and large – lost in the past, struggling to see why it’s relevant for them.

Continue reading “Ebook: “10 Reasons B2B Companies Need Social Media””

“What is the true value of being a social business?” and other strikingly relevant questions answered.

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes.

1. Why focus only on large B2Bs?

In our opinion, B2Bs have much more to gain from jumping on the social media bandwagon than B2Cs. Through social media, B2Bs can reach out and develop relationships with audiences (both customers and end users) who they’ve never been in contact with before.
Continue reading ““What is the true value of being a social business?” and other strikingly relevant questions answered.”

Sharing Breathtaking Photos of Ships: Here’s Why I Just Launched @ShipsInPics on Twitter

Screen Shot 2014-05-03 at 10.26.37You might call it plagiarism. And to some extent, it really is. I just find – not least after reading this article by Alexis C. Madrigal in The Atlantic – that what @HistoryInPics is doing is really, really interesting.

Continue reading “Sharing Breathtaking Photos of Ships: Here’s Why I Just Launched @ShipsInPics on Twitter”

Social Media Marketing Has Always Been Dead

dead-sparrow-314385_1280 I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social.

Up until that point companies were largely capable of pushing marketing messages to consumers where they wanted to and how they wanted to. Continue reading “Social Media Marketing Has Always Been Dead”

Sharing is the New Buying: New report offers insights into the collaborative economy

“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to fund a new product on kickstarter rather than seek traditional investors.”

Ever since Jeremiah Owyang took the stage at LeWeb 2013 and presented his and Altimeter Group’s research and report on the collaborative economy I’ve been convinced: The collaborative economy will be one of the next big things. Jeremiah’s impressive keynote back then made clear that this is a new business model that will upset most industries in the years to come.

How’s that? Well, we’ve already seen some strong examples of the collaborative economy in action (Airbnb, Uber, TaskRabbit etc.), and the VCs are backing it up. Continue reading “Sharing is the New Buying: New report offers insights into the collaborative economy”

Introducing Orca Social, a member-based social media consultancy

Orca_Logo_dark grey_5Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here.

The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage external resources it becomes costly, slow and inauthentic. And, even more important, they miss out on the chance to break the silos and nurture a culture on which you can scale the social efforts to include e.g. social selling, social media customer service, social listening, internal collaboration etc. Continue reading “Introducing Orca Social, a member-based social media consultancy”

An open letter to the shipping industry: Don’t underestimate the power of social and sharing

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On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media.

The project appealed to me right from the beginning. Not only is Maersk by far the biggest company in Denmark (almost 20% of Denmark’s GDP). It’s also surrounded by myths about life behind the ever-closed bluish windows in the infamous “Building with the blue eyes” in Copenhagen. Continue reading “An open letter to the shipping industry: Don’t underestimate the power of social and sharing”

Move fast and break things: How to get your B2B content marketing program up and running in no time.

facebook-the-hacker-way-poster-680x489As most content marketers, and social media marketers too, are painfully aware, the biggest issue these days (and years) is to create meaningful, sharable content that engages the audiences and nurture them in order to improve their lifetime customer value.

My take on it is that it doesn’t have to be neither hard nor expensive. Continue reading “Move fast and break things: How to get your B2B content marketing program up and running in no time.”