“What is the true value of being a social business?” and other strikingly relevant questions answered.

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes.

1. Why focus only on large B2Bs?

In our opinion, B2Bs have much more to gain from jumping on the social media bandwagon than B2Cs. Through social media, B2Bs can reach out and develop relationships with audiences (both customers and end users) who they’ve never been in contact with before.
Continue reading ““What is the true value of being a social business?” and other strikingly relevant questions answered.”

Social Media Marketing Has Always Been Dead

dead-sparrow-314385_1280 I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social.

Up until that point companies were largely capable of pushing marketing messages to consumers where they wanted to and how they wanted to. Continue reading “Social Media Marketing Has Always Been Dead”

Introducing Orca Social, a member-based social media consultancy

Orca_Logo_dark grey_5Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here.

The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage external resources it becomes costly, slow and inauthentic. And, even more important, they miss out on the chance to break the silos and nurture a culture on which you can scale the social efforts to include e.g. social selling, social media customer service, social listening, internal collaboration etc. Continue reading “Introducing Orca Social, a member-based social media consultancy”

Social selling and teaching where our customers learn: Maersk Line’s social media study (part 5)

A magnetic pull like the one needed when doing social selling
A magnetic pull of scrap metal, not unlike what sales reps should strive to achieve via social selling. Painting by Michael Kareken. “Magnet” (2010), Conte, 24″x18″.

Moving on from our findings regarding Social Customer Service, it’s now time to look at what we learned in Maersk Line’s social media study regarding Sales and not least the concept of social selling.

What is social selling?
Briefly put, social selling is about leveraging sales reps’ use of social media to perform better by getting in at an earlier stage in the sales funnel. It’s not about these employees spamming their networks/customers on e.g. LinkedIn and Twitter.

Continue reading “Social selling and teaching where our customers learn: Maersk Line’s social media study (part 5)”