Four Free Ways to Gain Publicity

Gaining publicity doesn’t have to require throwing expensive events. You don’t need to buy advertising space, either. Instead, you need to do look for new and interesting ways to attract news agencies, without spending too much.

Gaining publicity doesn’t have to require throwing expensive events. You don’t need to buy advertising space, either. Instead, you need to do look for new and interesting ways to attract news agencies, without spending too much. Continue reading “Four Free Ways to Gain Publicity”

5 Areas of Business You Cannot Neglect

While there are many variables to consider when deciding what makes a business successful, there are certain things that no entrepreneur can afford to neglect. Here are five essential areas of business, and how to pay better attention to them. 

Guest post by James Daniels.

The Internet is full of articles about launching startups, but the rules of maintaining a business aren’t as straightforward. While there is a wealth of information available to new business owners, entrepreneurship doesn’t come with a manual. As such, you’re bound to make a few mistakes when you’re first starting out, but some of those mistakes will have more costly implications than others. Continue reading “5 Areas of Business You Cannot Neglect”

5 Healthcare Careers Definitely Worth Considering

The field of healthcare is one of the most fluid and fastest moving there is.

Guest post by Steve Conway.

The field of healthcare is one of the most fluid and fastest moving there is. Constant advances in our knowledge and technological capabilities mean that those who work in healthcare have a unique opportunity to experience the cutting edge of our endeavors in the field, and can apply these to helping patients overcome a variety of health issues. Continue reading “5 Healthcare Careers Definitely Worth Considering”

What Will Link Building Be Like in 2018?

If there’s one thing that’s consistent in the world of SEO, it’s that it’s always changing.  Five years ago, most companies needed to do to rank in the search engines was keyword stuff their websites and build a few spammy links.

Guest post by Steve Conway.

If there’s one thing that’s consistent in the world of SEO, it’s that it’s always changing.  Five years ago, most companies needed to do to rank in the search engines was keyword stuff their websites and build a few spammy linksContinue reading “What Will Link Building Be Like in 2018?”

Why You Should Study an Online Accounting Degree

While online degrees were once considered to be inferior to their campus counterparts, they have gained legitimacy in recent years as an increasing number of leading universities begin to offer online versions of many of their most popular courses.

Guest post by James Daniels.

Accounting is becoming an increasingly popular degree for students to pursue. When you consider the advantages that a career in accounting or finance can bring, it becomes clear why its popularity is on the rise. Continue reading “Why You Should Study an Online Accounting Degree”

5 Things Your Company Should do In the Event of a Cyber Attack

Companies rely on information to do business. Safely using and storing this information is vital. However, should you become a victim of a cyber-attack, what should you do to minimize the damage? 

Guest post by James Daniels.

Companies rely on information to do business, not just what comes from their marketing campaign, but also all the personal and shopping data they collect from their customers. Continue reading “5 Things Your Company Should do In the Event of a Cyber Attack”

What city should I visit next?

So you watched “Alone In Dubai” to the very end. Many thanks. You are one of a few who kept going. Now you have the chance to decide where I should go next. Vote here!

So you watched “Alone In Dubai” to the very end. Many thanks. You are one of a few who kept going. Now you have the chance to decide where I should go next. Vote here! Continue reading “What city should I visit next?”

Let me explain my day.

Guest post by Hursh Joshi.

Let me explain my day.

I wake up. For a moment I think I am in my parents’ home. I look around and everything seems easy. I turn around and I doze.

Just a little while later, I wake up again. A little confused. I was sure I was at home, my parents’ home that is. But something is different. The walls, I recognise them. So I must be at home. But they are not the walls from my parents’ home. Gradually I wake up; I look around and everything seems familiar but different.

Continue reading “Let me explain my day.”

How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks

In 2016, I finally had some good success with using social media to achieve direct sales in an ecommerce setting. Here’s how I went about it.

Some background first. I’ve been working with digital strategy and communication for more than 10 years. Among other things, I was the person behind Maersk’s success story on social media back in 2011-13.

I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example.

Continue reading “How I Made Social Media Marketing Work And Earned $1.5M In 4 Weeks”

Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See

The Royal Danish Theatre’s new campaign is a beautiful musical and visual mash-up of artistic creation, rehearsal and getting ready for the show. It was developed by agency Wichmann/Schmidt.

 

The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.

To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it.

Continue reading “Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See”