Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See

The Royal Danish Theatre’s new campaign is a beautiful musical and visual mash-up of artistic creation, rehearsal and getting ready for the show. It was developed by agency Wichmann/Schmidt.

 

The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.

To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it.

Continue reading “Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See”

My father is retiring as a priest. This is what he will do next.

For my father, it could become that it’s almost as if retirement never happened…

Today, my father turned 70. It’s really something to celebrate. But it also means that he will now retire, and that my parents have just had to move out of their house.

The question begs: “What now? What should he do now that he’s becoming a former priest?”

Continue reading “My father is retiring as a priest. This is what he will do next.”

Ebook: “10 Reasons B2B Companies Need Social Media”

New study from Orca Social shows an enormous untapped both economic and cultural potential for B2B companies of implementing social technologies.

In case you haven’t noticed: Social media has changed the way the world communicates.

B2C companies have eagerly embraced the opportunities which social media has brought about, but B2Bs are still – by and large – lost in the past, struggling to see why it’s relevant for them.

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The collaborative economy in Europe & why non-profits and big brands will win

The collaborative economy is growing in size, in usage, and in complexity. But how is it fairing in Europe? Who’s winning? And what does it take to win?

The collaborative economy is growing. In size, in usage, and in complexity too. It’s set to be a key economic component in the years to come as people use digital technologies to get what they need from each other.

The collaborative economy is global. But its characteristics and conditions vary a great deal from region to region.

Continue reading “The collaborative economy in Europe & why non-profits and big brands will win”

Climate change & why we need the collaborative economy (badly)

The collaborative economy might not reduce consumption, but it offers us an exponential, highly scalable solution.

Last week I gave a presentation at Jeremiah Owyang’s Crowd Companies’ inaugural event in Europe, hosted at Swisscom’s HQ in Berne, Switzerland.

As readers of this blog will know, I’ve been following and researching the collaborative economy the past couple of years. In particular, I’ve been keeping track – via this list – of the logistics space and how it’s being affected.

Continue reading “Climate change & why we need the collaborative economy (badly)”

Measuring ‘fame’: The simple method used for my list of Top 10 most famous Danes

The “Top 10: Most Famous Danes in 2015” list published has been created using the following method:

1. I asked my Facebook friends to name who they think should be on the list.
2. I took this shortlist (a pretty long list) of names to Google Trends and started analysing them and benchmarking them against each other.

Screen Shot 2015-06-08 at 15.43.31
A screen shot of what the Google Trends analysis tool looks like. Here’s an all-time (since 2004) comparison of Lars von Trier, Nikolaj Coster-Waldau, Susanne Bier and Helle Thorning-Schmidt. Note that Helle Thorning-Schmidt has received more searches than Susanne Bier – but that’s only if we include searches from Denmark. Once we remove those the result is the opposite.

Is it a valid method?

The method is not perfect (no method is).

First and foremost, since the scores on Google Trends is based on how many searches related to that person has been made it will be more about “interest” in the person than about his or her “fame”. But it will reflect how much these people are on other people’s minds.

Having used this tool for many, many hours I’m convinced it’s a very valid way of judging the current fame of the shortlisted people.

In Google Trends, you’re also able to see where in the world the searches have been made, and so I’ve also taken into account and deducted the amount Danish searches. Because I’m only looking to judge the fame outside of Denmark. Some are “world famous in Denmark” – and those I don’t want on the list.

New venture: Launching Wichmann/Schmidt, a creative agency that connects the dots

Introducing the world’s smallest full-service agency.

This week I officially launched a new company together with Jesper Schmidt, former creative director at DDB and Wibroe, Duckert & Partners.

The name of the company? It’s very simple: Wichmann/Schmidt (website here). We figured that in this industry it’s all about relationships, and over time the platforms and strategies are bound to change anyway. So why not stick to what will not change? Continue reading “New venture: Launching Wichmann/Schmidt, a creative agency that connects the dots”

The collaborative economy is growing – now includes healthcare, logistics, corporate, utilities, municipal and learning.

What role do companies play, if people get what they need from each other?

The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.

You know it from the likes of Airbnb, Uber and Kickstarter.

Continue reading “The collaborative economy is growing – now includes healthcare, logistics, corporate, utilities, municipal and learning.”

Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.

“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.

The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.

Whoever edited this sure knows the key elements of storytelling. Continue reading “Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.”

“What is the true value of being a social business?” and other strikingly relevant questions answered.

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes.

1. Why focus only on large B2Bs?

In our opinion, B2Bs have much more to gain from jumping on the social media bandwagon than B2Cs. Through social media, B2Bs can reach out and develop relationships with audiences (both customers and end users) who they’ve never been in contact with before.
Continue reading ““What is the true value of being a social business?” and other strikingly relevant questions answered.”