Video marketing will only become more important in 2018. As audiences consume more video, digital marketers are now using video content to deliver key messages effectively.
Video marketing will only become more important in 2018. As audiences consume more video, digital marketers are now using video content to deliver key messages effectively. You too can benefit from producing and sharing your own video content. Continue reading “YouTube 101: How to Prepare Your Channel for 2018”
In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.
“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”
These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.
The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.
Whoever edited this sure knows the key elements of storytelling. Continue reading “Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.”