Research. Insights. Reflections. Ideas.

About “The Digital Blueprint”

This site is meant as a place where I can accumulate and keep track of my work with communications in the digital age.

It’s a well-known fact that we need to filter, process, reflect and not least articulate in order to make the most of what we experience. Or as David Bowie states in the song “Fantastic Voyage” from his album Lodger (1979): “I got to write it down, but I’m still being educated.” I would re-phrase that and say “because we’re being educated every day.”

So what, more specifically, is it that I’m writing down on this site?

Broadly speaking, it’s research, insights, reflections and ideas regarding the ever-changing digital landscapes that most of us are somehow trying to manoeuvre our way through on a daily basis.

For me, it’s also an integral part of my daily job as chief copywriter on a medium-sized digital agency in Copenhagen, Denmark. A job that’s basically about providing strategy, concept and content (copy, film) for the various digital communication channels, e.g. social media, websites and apps.

To see my LinkedIn profile, click here.

Jonathan Wichmann, August 2011