How can you ensure that your website is as successful as you had hoped? Here are four tips that are sure to help you out.
Guest post by James Daniels.
When you first create a website for your business, you have high hopes for it. Obviously, you hope it draws in new customers, helps you with your marketing efforts, and in turn helps your business to grow and reach its full potential. Continue reading “4 Tips to Ensure Your Website is Doing Its Job”
In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.
“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”
These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel.
The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.
Whoever edited this sure knows the key elements of storytelling. Continue reading “Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.”