Email Marketing Tactics You Can Implement Today

Email marketing is the oldest trick in the internet marketing book. In order to be effective, you need to know how to play to the strengths of email marketing. The tactics we are about to discuss in this article will help you get started with doing just that right away.

Guest post by Steve Conway.

Email marketing is the oldest trick in the internet marketing book. It has been for a few years now – dating back to when internet marketing was all about hard-selling and reaching a massive audience – and it is still an instrument that marketers rely on. Continue reading “Email Marketing Tactics You Can Implement Today”

How to use social media for B2B marketing campaigns? Stop being creative. And forget that you’re trying to sell.

Now that I’m on the verge of leaving Maersk Line to join Wibroe, Duckert and Partners (and while I’m still on paternity leave) I think it’s time to highlight a valuable lesson from my past two years in this great company. Unfortunately, it’s something I find I need to repeat again and again. Here it goes:

“Social media is about communication, not marketing.”

Yes, in case you hadn’t noticed, with social media we’re dealing with social networks, not a list of broadcasting platforms where companies can launch campaigns with the sole ambition to sell more. With social media, the users have finally taken control. They themselves control what they want to see, and they sure as h… don’t want to follow companies that are only there to sell to them.

Continue reading “How to use social media for B2B marketing campaigns? Stop being creative. And forget that you’re trying to sell.”