Maersk Line’s 10 social media commandments (or: how we work with social media, more or less)

REFINA_MAERSK_441505a(Below is a follow-up on the previous post, “The Media Miracle in Maersk Line”. It’s the English translation of Maersk Line’s “10 social media commandments” which Danish comms site Kforum.dk asked me to write.)