After leaving Maersk Line to join Wibroe, Duckert & Partners, and after having met with numerous clients across industries, one question I get again and again is this:
“Maersk Line aside, can you give us some hands-on social media examples that are relevant to our company?”
Point taken. You cannot copy-paste what we did in Maersk Line, and sometimes the difference between e.g. a retailer and a shipping company is simply too big.
The difference between looking good and being good
There are of course so many social media cases out there. But I find it’s extremely difficult to judge how “best case” those cases really are. They might look very convincing from the outside, but as soon as you get behind the scenes you find that either they don’t add any true business value or that the resources spent don’t justify the outcome. Or both.
The opposite is also true sometimes: Some companies are using social technologies in quieter ways that you never hear about, even though they are in fact extremely effective, tied to the core business and really do create business impact.
The Social Pros Podcasts – insights from the social engine rooms
Thankfully, last year my good long-distance friend Jay Baer of Convince & Convert decided to launch an amazing podcast series called The Social Pros Podcast. I was lucky enough to feature in one of the first episodes, relatively few months after we got started on social media in Maersk.
The Social Pros Podcast acts as a repository of good hands-on examples of how to work with social media from within a company. Examples you can really learn from. Most of the people featured in the episodes are “real people doing real work in social media”, i.e. social media managers or community managers.
The only problem is this: Where to start and where to end. There’s so much inspiration and knowledge in that series, but the list is simply overwhelming (almost 100 episodes in 20 months).
So, based on Jay’s podcast series, I decided to do the following list of companies doing great things in social media, sorted according to industry.
The list is based on The Social Pros Podcast, but that’s just a starting point. I plan to expand the list. And I also plan to write a few sentences about each case, when I get the time.
Let me know if you can think of companies that deserve to be on the list.
Finally, I hope below is good #youtility for people other than myself. If not, please forgive me – and keep browsing.
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Entertainment
AMC Theatres
Feat. Justin Gardner
Cedar Point Amusement Park
Feat. Tony Clark
Agriculture
Monsanto
Feat. Janice Person
Dairy Management Inc.
Feat. Jamie van der Molen
Home & Gardening
Scott’s Miracle-Gro
Feat. Beth Dockins
Delta Faucet
Feat. Dave Morse
Lowe’s Home Improvement
Feat. Brad Walters
Electronics
Sony
Feat. Callan Green
Online retailers
Healthcare
Aetna
Feat. Lauren Vargas
Energy
Alabama Power
Feat. Ike Pigott
Financial Services
Farmers Insurance
Feat. Ryon Harms
StockTwits
Feat. Howard Lindzon
Fifth Third bank
Feat. Shannon Paul
American Family Insurance
Feat. Michele Wingate
H&R Block
Feat. Scott Gulbransen
Citibank
Feat. Frank Eliason
Amerifirst
Feat. Dan Moyle
Telecom
U.S. Cellular
Feat. Sonny Gill
Travel
Hilton Hotels
Feat. Vanessa Sain-Dieguez
Southwest Airlines
Feat. Brooks Thomas
Transport & Logistics
Maersk Line
Feat. Jonathan Wichmann
Food & beverages
Bubba Gump Shrimp
Feat. Lauren Fernandez
Chipotle Mexican Grill
Feat. Joe Stupp
McDonald’s
Feat. Rick Wion
Dunkin’ Donuts
Feat. Jessica Gioglio
Happy Bitch Wines
Feat. Debbie Gioquindo and Keryl Pesce
WhiteWave Foods
Feat. Jennifer Beechen
Omaha Steaks
Feat. Paul Haskell
Jim Beam
Feat. Jason Miller
IT
Citrix
Feat. Justin Levy
Kuno Creative
Feat. Chad Pollitt
JDA Software
Feat. Cindy Kim
BazaarVoice
Feat. Ian Greenleigh
WhatCounts
Feat. Christopher S. Penn
Yammer
Feat. Maria Ogneva
Eloqua
Feat. Joe Chernov
Netbase
Feat. Lisa Joy Rosner
IBM
Feat. Sandy Carter
Red Hat
Feat. Chris Moody
3M
Feat. Greg Gerik
Cisco
Feat. Tim Washer
Automotive
Ford
Feat. Scott Monty
Audi
Feat. Andy White
Nissan
Feat. Erich Marx
Sports
Super Bowl
On the Super Bowl Social Media Command Center, feat. Taulbee Jackson
PGA Tour
Feat. Lauren Teague
ESPN
Feat. Katie Richman
Garmin
Feat. Jake Jacobson
TaylorMade Golf
Feat. Charlie Kautz
Tampa Bay Lightning
Feat. James Royer
San Francisco Giants
Feat. Bryan Srabian
Media
Gannett Company
Feat. Jodi Gersh
Content Marketing World
Feat. Todd Wheatland
Music
Billboard
Feat. Katie Morse
Education
2tor
Feat. Alexa Scordato and Harrison Kratz
Industrial
Caterpillar
Feat. Brian Stokoe