I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example.
The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.
To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it.
The collaborative economy is growing. In size, in usage, and in complexity too. It’s set to be a key economic component in the years to come as people use digital technologies to get what they need from each other.
The collaborative economy is global. But its characteristics and conditions vary a great deal from region to region.
As readers of this blog will know, I’ve been following and researching the collaborative economy the past couple of years. In particular, I’ve been keeping track – via this list – of the logistics space and how it’s being affected.
1. I asked my Facebook friends to name who they think should be on the list. 2. I took this shortlist (a pretty long list) of names to Google Trends and started analysing them and benchmarking them against each other.
Is it a valid method?
The method is not perfect (no method is).
First and foremost, since the scores on Google Trends is based on how many searches related to that person has been made it will be more about “interest” in the person than about his or her “fame”. But it will reflect how much these people are on other people’s minds.
Having used this tool for many, many hours I’m convinced it’s a very valid way of judging the current fame of the shortlisted people.
In Google Trends, you’re also able to see where in the world the searches have been made, and so I’ve also taken into account and deducted the amount Danish searches. Because I’m only looking to judge the fame outside of Denmark. Some are “world famous in Denmark” – and those I don’t want on the list.
This week I officially launched a new company together with Jesper Schmidt, former creative director at DDB and Wibroe, Duckert & Partners.
The name of the company? It’s very simple: Wichmann/Schmidt (website here). We figured that in this industry it’s all about relationships, and over time the platforms and strategies are bound to change anyway. So why not stick to what will not change?
The collaborative economy is on the rise. It’s the third phase of social: First came social media where the media landscape was democratised as people started sharing and creating media; then came social business where businesses started using social technologies across the enterprise; and thirdly came the collaborative economy which is about sharing and creating physical goods and services.
You know it from the likes of Airbnb, Uber and Kickstarter.
The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Also, there’s a main character who’s got something at stake and is not trying to hide it.
Whoever edited this sure knows the key elements of storytelling.