Data-driven or human? You can be both.

Social media managers today can be divided into two groups (roughly speaking, of course): 1. Those who stick to hard metrics and let data determine their decisions. 2. Those who trust their intuition and just go ahead and post what they feel is right. So what group do you belong to? Well, you should belong …

Scott Stratten about Maersk Line’s social media efforts

Not the worst kind of feedback you can get. Scott Stratten heard Jay Baer’s interview with me on Convince & Convert and phoned me up to get more input because he wanted to talk about the Maersk Line case in his keynote at the B2B Marketing Forum in Amsterdam, 20 March 2012. [vimeo http://www.vimeo.com/39774141 w=500&h=281]  

“Social creativity” vs. ROI: Why hard metrics don’t matter in social media

When embarking on social media most companies ask themselves: “What do we get out of this? What’s the ROI? And how do we measure it?” While this kind of thinking seems reasonable, and quite logical too, I believe it also poses a big problem for most companies, not least B2B companies where an actual conversion …

An article by J. Boye about, well, my work for Maersk Line.

Last week I was phoned up by Janus Boye who is the CEO and founder J. Boye “the international community for web & internet professionals”. In other words, a quite influential blogger on things like internet and not least social media. Maybe it’s due to the fact that Janus is a Dane, but he had …

The future of social media

From the early topic-based Internet to the egocentric digital network connecting people rather than homepages. In a few words, that’s the development we’ve witnessed the past 15-20 years. But what’s next? And what if we look ten years ahead? This can only be a game of qualified guessing. It’s a cliché… but we never know …

The social media landscape 2011

A new center has formed I just came across Fred Cavazza’s updated overview of the social media landscape. By mapping the main players in/on the field and studying user behavior across the various channels, an actual center has now formed, according to Cavazza. And in the center we find… Google and Facebook. To most, this …