The collaborative economy in Europe & why non-profits and big brands will win

The collaborative economy is growing in size, in usage, and in complexity. But how is it fairing in Europe? Who’s winning? And what does it take to win?

Climate change & why we need the collaborative economy (badly)

The collaborative economy might not reduce consumption, but it offers us an exponential, highly scalable solution.

The collaborative economy is growing – now includes healthcare, logistics, corporate, utilities, municipal and learning.

What role do companies play, if people get what they need from each other?

Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.

“What is the true value of being a social business?” and other strikingly relevant questions answered.

Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes. 1. Why focus only on large B2Bs? In our …

Social Media Marketing Has Always Been Dead

I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social. Up until that point companies were …

Sharing is the New Buying: New report offers insights into the collaborative economy

“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur
taps the crowd to fund a new product on kickstarter rather than seek traditional investors.” Ever since Jeremiah Owyang took the stage at LeWeb …