Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes. 1. Why focus only on large B2Bs? In our …
Category Archives: Blog
Social Media Marketing Has Always Been Dead
I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social. Up until that point companies were …
Continue reading “Social Media Marketing Has Always Been Dead”
Sharing is the New Buying: New report offers insights into the collaborative economy
“Two newlyweds spend their honeymoon in a rented loft instead of a chain hotel. A first-time mom rents a stranger’s truck in her neighborhood to pick up a baby crib. An entrepreneur taps the crowd to fund a new product on kickstarter rather than seek traditional investors.” Ever since Jeremiah Owyang took the stage at LeWeb …
Introducing Orca Social, a member-based social media consultancy
Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage …
Continue reading “Introducing Orca Social, a member-based social media consultancy”
New list: “The most promising startups in logistics”
The logistics business is not easy on the startups. It’s regulated. It’s hardware-driven (ships, rail, trucks, air). And there’s a reluctancy among the big players to change their business models. In short: 1) the whole logistics business is still living in the past, both technology- and mindset-wise; 2) it’s a very difficult arena to enter for …
Continue reading “New list: “The most promising startups in logistics””
An open letter to the shipping industry: Don’t underestimate the power of social and sharing
On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media. The project appealed to me right from the beginning. Not only is Maersk by far the …
Move fast and break things: How to get your B2B content marketing program up and running in no time.
As most content marketers, and social media marketers too, are painfully aware, the biggest issue these days (and years) is to create meaningful, sharable content that engages the audiences and nurture them in order to improve their lifetime customer value. My take on it is that it doesn’t have to be neither hard nor expensive.
The Big List of Social Media Case Studies (only hands-on examples, across industries)
After leaving Maersk Line to join Wibroe, Duckert & Partners, and after having met with numerous clients across industries, one question I get again and again is this: “Maersk Line aside, can you give us some hands-on social media examples that are relevant to our company?” Point taken. You cannot copy-paste what we did in …
How to generate leads in B2B social media? Or: The story of @MaerskLine’s #wintermaersk campaign
This is likely to be my last post about Maersk Line and social media. Last week I started in my new role as social media strategist and consultant at Wibroe, Duckert & Partners, so focus will probably shift now that the shipping game is over. So to speak. The question I will try to answer …
How to use social media for B2B marketing campaigns? Stop being creative. And forget that you’re trying to sell.
Now that I’m on the verge of leaving Maersk Line to join Wibroe, Duckert and Partners (and while I’m still on paternity leave) I think it’s time to highlight a valuable lesson from my past two years in this great company. Unfortunately, it’s something I find I need to repeat again and again. Here it …