In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.
Category Archives: Content marketing
Move fast and break things: How to get your B2B content marketing program up and running in no time.
As most content marketers, and social media marketers too, are painfully aware, the biggest issue these days (and years) is to create meaningful, sharable content that engages the audiences and nurture them in order to improve their lifetime customer value. My take on it is that it doesn’t have to be neither hard nor expensive.
Marketing, journalism or just being there? The story of four Maersk Line timelapses
Following my last post which touched on corporate media and the journalism vs marketing discussion, I think there’s something to gain from looking at the recent production of four Maersk Line timelapse videos. The point in my previous post (many others have said the same, most notably Tom Foremski) was that in the age of …