Here’s an article that was featured on ShippingWatch.dk last month. Great to see that people are paying attention. You can read it here. There’s also a related article from the day before (included in the printed version on Danish newspaper Jyllands-Posten). Maersk on Facebook: A balance between openness and trust Since Maersk Line joined Facebook, shared …
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In Maersk Line, we’re in the process of rolling out the use of Facebook to our global organisation, meaning that the more than 150 country communication managers situated in offices around the globe are now able to do local posts via our global Facebook page (Facebook.com/MaerskLine). In doing so, I discovered a need from their …
Continue reading “The Top 12 Brands on Facebook: How Good Are They Really?”
(This blog post was originally published on Maersk Line’s intranet) By Jonathan Wichmann, Head of Social Media, Maersk Line People just can’t help themselves. The crowds are cheering. The media is telling the story (even the shipping press). Experts are using it as a best practice case. It’s even in the Mærsk Post. In short, everyone …
Continue reading “Why 300,000 fans on Facebook could turn out to be worthless”