“What in the world is a container shipping company doing in the social media?!” We have been asked this question repeatedly since we announced our presence on Facebook, Twitter, LinkedIn and Instagram almost a year and a half ago. The short answer is: because it adds value to the bottom line. Had this not been …
Category Archives: Maersk Line
Maersk Line in social media – the case in brief
In less than one and a half year shipping giant Maersk Line has secured an astounding 780,000 fans on Facebook and a comprehensive presence on 11 other platforms. Including 40,000 followers on Twitter, 30,000 on LinkedIn, and 22,000 on Instagram. At an extremely low cost the campaign has changed the face of Maersk Line – …
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How to handle a social media crisis? Here’s the Maersk Line approach (in six bullet points).
In Maersk Line we have a rather relaxed approach to the concept of “social media crisis”. Not that we don’t take it serious. But when analysing why brands end up in all sorts of trouble we’re seeing the same issue again and again. In short: When companies are not being truthful about who they are, …
Maersk Line’s 10 social media commandments (or: how we work with social media, more or less)
(Below is a follow-up on the previous post, “The Media Miracle in Maersk Line”. It’s the English translation of Maersk Line’s “10 social media commandments” which Danish comms site Kforum.dk asked me to write.)
The media miracle in Maersk Line
(Below is the English version of an article I wrote for Danish comms site Kforum.dk (they wrote the header and the teaser, not me)). 650,000 fans on Facebook and a record-high engagement score – that’s what Maersk Line, the world’s largest container shipping company, has achieved in its first year on social media. Comments, photo …
Maersk on Facebook: A balance between openness and trust
Here’s an article that was featured on ShippingWatch.dk last month. Great to see that people are paying attention. You can read it here. There’s also a related article from the day before (included in the printed version on Danish newspaper Jyllands-Posten). Maersk on Facebook: A balance between openness and trust Since Maersk Line joined Facebook, shared …
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The Top 12 Brands on Facebook: How Good Are They Really?
In Maersk Line, we’re in the process of rolling out the use of Facebook to our global organisation, meaning that the more than 150 country communication managers situated in offices around the globe are now able to do local posts via our global Facebook page (Facebook.com/MaerskLine). In doing so, I discovered a need from their …
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Maersk Line in social media: A webinar with spotONvision
Last Tuesday, on 5 June 2012, I presented the “Maersk Line in social media” case on a webinar hosted by spotONvision, the company behind the B2B Marketing Forum in Amsterdam. You can read/browse through the presentation here, if you (or anyone) should find it interesting.
Why 300,000 fans on Facebook could turn out to be worthless
(This blog post was originally published on Maersk Line’s intranet) By Jonathan Wichmann, Head of Social Media, Maersk Line People just can’t help themselves. The crowds are cheering. The media is telling the story (even the shipping press). Experts are using it as a best practice case. It’s even in the Mærsk Post. In short, everyone …
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Instagram Lessons from a Giant B2B Company: Interview on Convince & Convert
This is an oldie by now: A couple of months ago I was interviewed by Jay Baer and Eric Boggs for an episode of Convince & Convert‘s Social Pros podcasts, a series where they basically talk to frontline social media people to get a hands-on perspective of the social media world. You can listen to the …
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