New study from Orca Social shows an enormous untapped both economic and cultural potential for B2B companies of implementing social technologies.
Category Archives: Orca Social
“What is the true value of being a social business?” and other strikingly relevant questions answered.
Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes. 1. Why focus only on large B2Bs? In our …
Introducing Orca Social, a member-based social media consultancy
Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage …
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