In 2016, I finally had some good success with using social media to achieve direct sales in an ecommerce setting. Here’s how I went about it.
Category Archives: Social media
Ebook: “10 Reasons B2B Companies Need Social Media”
New study from Orca Social shows an enormous untapped both economic and cultural potential for B2B companies of implementing social technologies.
“What is the true value of being a social business?” and other strikingly relevant questions answered.
Ever since Ed and I launched Orca Social earlier this year we’ve been asked the same questions again and again. So I figure it makes sense to answer these questions in a FAQ style blog post (BTW: for some odd reason I love FAQs). Here it goes. 1. Why focus only on large B2Bs? In our …
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Sharing Breathtaking Photos of Ships: Here’s Why I Just Launched @ShipsInPics on Twitter
You might call it plagiarism. And to some extent, it really is. I just find – not least after reading this article by Alexis C. Madrigal in The Atlantic – that what @HistoryInPics is doing is really, really interesting.
Social Media Marketing Has Always Been Dead
I never understood social media marketing. To my best understanding, social media has never been about marketing. It has always been about communication. In essence, what happened 10 years ago with Facebook, MySpace and other social networks was that companies got sidelined as part of the web became social. Up until that point companies were …
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An open letter to the shipping industry: Don’t underestimate the power of social and sharing
On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media. The project appealed to me right from the beginning. Not only is Maersk by far the …
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The Big List of Social Media Case Studies (only hands-on examples, across industries)
After leaving Maersk Line to join Wibroe, Duckert & Partners, and after having met with numerous clients across industries, one question I get again and again is this: “Maersk Line aside, can you give us some hands-on social media examples that are relevant to our company?” Point taken. You cannot copy-paste what we did in …
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How to generate leads in B2B social media? Or: The story of @MaerskLine’s #wintermaersk campaign
This is likely to be my last post about Maersk Line and social media. Last week I started in my new role as social media strategist and consultant at Wibroe, Duckert & Partners, so focus will probably shift now that the shipping game is over. So to speak. The question I will try to answer …
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How to use social media for B2B marketing campaigns? Stop being creative. And forget that you’re trying to sell.
Now that I’m on the verge of leaving Maersk Line to join Wibroe, Duckert and Partners (and while I’m still on paternity leave) I think it’s time to highlight a valuable lesson from my past two years in this great company. Unfortunately, it’s something I find I need to repeat again and again. Here it …
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Hire a journalist, not a marketer: A view on how corporates should do social media
A few months ago I learned that the Maersk Line approach to social media is “radical”. I don’t see it that way. But I understand where it’s coming from: Our Social Media Team is rooted in Communication, not Marketing, and we therefore have a different approach to things. We’re not trying to manufacture anything. Rather, …
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