Here’s an article that was featured on ShippingWatch.dk last month. Great to see that people are paying attention. You can read it here. There’s also a related article from the day before (included in the printed version on Danish newspaper Jyllands-Posten). Maersk on Facebook: A balance between openness and trust Since Maersk Line joined Facebook, shared …
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In Maersk Line, we’re in the process of rolling out the use of Facebook to our global organisation, meaning that the more than 150 country communication managers situated in offices around the globe are now able to do local posts via our global Facebook page (Facebook.com/MaerskLine). In doing so, I discovered a need from their …
Continue reading “The Top 12 Brands on Facebook: How Good Are They Really?”
Ok, right as I had promised myself (and my very few readers) that I would stop doing self-promotional scrapbook-like blog posts, I stumbled upon this podcast where Jay Baer and Scott Stratten (both top 5 social media influencers according to various rankings) start talking about Maersk Line, social media and… me. You can listen to …
Continue reading “Jay Baer & Scott Stratten: “Just be awesome!””
On Friday 8 June, TradeWinds – one of the leading trade publications – told the story about Maersk Line in social media. The week before, they called me up couple of times, a bit surprised by the fact that Maersk Line has started to engage through social media to the extent that we have. You …
Continue reading “The Maersk Line in social media story once again… interview in TradeWinds”
Last Tuesday, on 5 June 2012, I presented the “Maersk Line in social media” case on a webinar hosted by spotONvision, the company behind the B2B Marketing Forum in Amsterdam. You can read/browse through the presentation here, if you (or anyone) should find it interesting.
(This blog post was originally published on Maersk Line’s intranet) By Jonathan Wichmann, Head of Social Media, Maersk Line People just can’t help themselves. The crowds are cheering. The media is telling the story (even the shipping press). Experts are using it as a best practice case. It’s even in the Mærsk Post. In short, everyone …
Continue reading “Why 300,000 fans on Facebook could turn out to be worthless”
This is an oldie by now: A couple of months ago I was interviewed by Jay Baer and Eric Boggs for an episode of Convince & Convert‘s Social Pros podcasts, a series where they basically talk to frontline social media people to get a hands-on perspective of the social media world. You can listen to the …
Continue reading “Instagram Lessons from a Giant B2B Company: Interview on Convince & Convert”
Social media managers today can be divided into two groups (roughly speaking, of course): 1. Those who stick to hard metrics and let data determine their decisions. 2. Those who trust their intuition and just go ahead and post what they feel is right. So what group do you belong to? Well, you should belong …
Not the worst kind of feedback you can get. Scott Stratten heard Jay Baer’s interview with me on Convince & Convert and phoned me up to get more input because he wanted to talk about the Maersk Line case in his keynote at the B2B Marketing Forum in Amsterdam, 20 March 2012. [vimeo http://www.vimeo.com/39774141 w=500&h=281]
When embarking on social media most companies ask themselves: “What do we get out of this? What’s the ROI? And how do we measure it?” While this kind of thinking seems reasonable, and quite logical too, I believe it also poses a big problem for most companies, not least B2B companies where an actual conversion …
Continue reading ““Social creativity” vs. ROI: Why hard metrics don’t matter in social media”