Getting started with social media: Maersk Line’s social media study (part 2)

So, moving on from my previous post, let’s have a look at how we got started and what we’ve done to date in Maersk Line with regards to social media. First of all, our approach has been one of insourcing. I was basically recruited to do the job, starting 1 October 2011,  and I have …

Research. Insights. Reflections. Ideas.

About “The Digital Blueprint” This site is meant as a place where I can accumulate and keep track of my work with communications in the digital age. It’s a well-known fact that we need to filter, process, reflect and not least articulate in order to make the most of what we experience. Or as David …