You might call it plagiarism. And to some extent, it really is. I just find – not least after reading this article by Alexis C. Madrigal in The Atlantic – that what @HistoryInPics is doing is really, really interesting.
Tag Archives: Maersk Line
How to use social media for B2B marketing campaigns? Stop being creative. And forget that you’re trying to sell.
Now that I’m on the verge of leaving Maersk Line to join Wibroe, Duckert and Partners (and while I’m still on paternity leave) I think it’s time to highlight a valuable lesson from my past two years in this great company. Unfortunately, it’s something I find I need to repeat again and again. Here it …
Marketing, journalism or just being there? The story of four Maersk Line timelapses
Following my last post which touched on corporate media and the journalism vs marketing discussion, I think there’s something to gain from looking at the recent production of four Maersk Line timelapse videos. The point in my previous post (many others have said the same, most notably Tom Foremski) was that in the age of …
Hire a journalist, not a marketer: A view on how corporates should do social media
A few months ago I learned that the Maersk Line approach to social media is “radical”. I don’t see it that way. But I understand where it’s coming from: Our Social Media Team is rooted in Communication, not Marketing, and we therefore have a different approach to things. We’re not trying to manufacture anything. Rather, …
Social customer service and the Man in the Machine: Maersk Line’s social media study (part 4)
Moving on from my previous post about the value of social media and future directions for Maersk Line, it’s now time to zoom in on one of the new areas: Social Customer Service. There are many good reasons why we in Maersk Line (and other companies for that matter) should care about social customer service, …
What is the value of social media? Maersk Line’s social media study (part 3)
In my previous posts about Maersk Line’s social media study I wrote about first that social media has to somehow add value to the bottom line, secondly I summarized what we’ve done in the first year and a bit. Now, it’s time (finally) to look at the actual study. In light of our current (and …
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Getting started with social media: Maersk Line’s social media study (part 2)
So, moving on from my previous post, let’s have a look at how we got started and what we’ve done to date in Maersk Line with regards to social media. First of all, our approach has been one of insourcing. I was basically recruited to do the job, starting 1 October 2011, and I have …
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Unlocking the full potential of social media: Maersk Line’s social media study (part 1)
“What in the world is a container shipping company doing in the social media?!” We have been asked this question repeatedly since we announced our presence on Facebook, Twitter, LinkedIn and Instagram almost a year and a half ago. The short answer is: because it adds value to the bottom line. Had this not been …
Maersk Line in social media – the case in brief
In less than one and a half year shipping giant Maersk Line has secured an astounding 780,000 fans on Facebook and a comprehensive presence on 11 other platforms. Including 40,000 followers on Twitter, 30,000 on LinkedIn, and 22,000 on Instagram. At an extremely low cost the campaign has changed the face of Maersk Line – …
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Maersk on Facebook: A balance between openness and trust
Here’s an article that was featured on ShippingWatch.dk last month. Great to see that people are paying attention. You can read it here. There’s also a related article from the day before (included in the printed version on Danish newspaper Jyllands-Posten). Maersk on Facebook: A balance between openness and trust Since Maersk Line joined Facebook, shared …
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