You might call it plagiarism. And to some extent, it really is. I just find – not least after reading this article by Alexis C. Madrigal in The Atlantic – that what @HistoryInPics is doing is really, really interesting.
Tag Archives: maersk
An open letter to the shipping industry: Don’t underestimate the power of social and sharing
On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media. The project appealed to me right from the beginning. Not only is Maersk by far the …
Hire a journalist, not a marketer: A view on how corporates should do social media
A few months ago I learned that the Maersk Line approach to social media is “radical”. I don’t see it that way. But I understand where it’s coming from: Our Social Media Team is rooted in Communication, not Marketing, and we therefore have a different approach to things. We’re not trying to manufacture anything. Rather, …
Maersk Line in social media – the case in brief
In less than one and a half year shipping giant Maersk Line has secured an astounding 780,000 fans on Facebook and a comprehensive presence on 11 other platforms. Including 40,000 followers on Twitter, 30,000 on LinkedIn, and 22,000 on Instagram. At an extremely low cost the campaign has changed the face of Maersk Line – …
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Maersk Line’s 10 social media commandments (or: how we work with social media, more or less)
(Below is a follow-up on the previous post, “The Media Miracle in Maersk Line”. It’s the English translation of Maersk Line’s “10 social media commandments” which Danish comms site Kforum.dk asked me to write.)
An article by J. Boye about, well, my work for Maersk Line.
Last week I was phoned up by Janus Boye who is the CEO and founder J. Boye “the international community for web & internet professionals”. In other words, a quite influential blogger on things like internet and not least social media. Maybe it’s due to the fact that Janus is a Dane, but he had …
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