Girls With Guns: This Is Probably The Best Opera-Ballet-Theatre Mash-up TV Ad You Will Ever See

The Royal Danish Theatre’s new campaign is a beautiful musical and visual mash-up of artistic creation, rehearsal and getting ready for the show. It was developed by agency Wichmann/Schmidt.

The collaborative economy in Europe & why non-profits and big brands will win

The collaborative economy is growing in size, in usage, and in complexity. But how is it fairing in Europe? Who’s winning? And what does it take to win?

Why brands need to stop talking about themselves. And other content marketing lessons from Guitar Center.

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. I talked to them to learn how they did it.

Unlocking the full potential of social media: Maersk Line’s social media study (part 1)

“What in the world is a container shipping company doing in the social media?!” We have been asked this question repeatedly since we announced our presence on Facebook, Twitter, LinkedIn and Instagram almost a year and a half ago. The short answer is: because it adds value to the bottom line. Had this not been …

The media miracle in Maersk Line

(Below is the English version of an article I wrote for Danish comms site (they wrote the header and the teaser, not me)). 650,000 fans on Facebook and a record-high engagement score – that’s what Maersk Line, the world’s largest container shipping company, has achieved in its first year on social media. Comments, photo …