On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media. The project appealed to me right from the beginning. Not only is Maersk by far the …
Tag Archives: sharing
Social collaboration and why a cultural journey is necessary: Maersk Line’s social media study (part 6)
We’re talking 20-25%. That’s the raise in knowledge worker’s productivity that McKinsey estimates can be obtained through internal usage of social collaboration tools. That number came out last summer through their social media report entitled The Social Economy, and the lead from the project, Michael Chui, was kind enough to join us in a Hangout …