Tag Archives: social collaboration

Introducing Orca Social, a member-based social media consultancy

Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage …

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Social collaboration and why a cultural journey is necessary: Maersk Line’s social media study (part 6)

We’re talking 20-25%. That’s the raise in knowledge worker’s productivity that McKinsey estimates can be obtained through internal usage of social collaboration tools. That number came out last summer through their social media report entitled The Social Economy, and the lead from the project, Michael Chui, was kind enough to join us in a Hangout …

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