Unlocking the full potential of social media: Maersk Line’s social media study (part 1)

“What in the world is a container shipping company doing in the social media?!” We have been asked this question repeatedly since we announced our presence on Facebook, Twitter, LinkedIn and Instagram almost a year and a half ago. The short answer is: because it adds value to the bottom line. Had this not been …

Maersk Line’s 10 social media commandments (or: how we work with social media, more or less)

(Below is a follow-up on the previous post, “The Media Miracle in Maersk Line”. It’s the English translation of Maersk Line’s “10 social media commandments” which Danish comms site Kforum.dk asked me to write.)

Maersk on Facebook: A balance between openness and trust

Here’s an article that was featured on ShippingWatch.dk last month. Great to see that people are paying attention. You can read it here. There’s also a related article from the day before (included in the printed version on Danish newspaper Jyllands-Posten).   Maersk on Facebook: A balance between openness and trust Since Maersk Line joined Facebook, shared …

Why 300,000 fans on Facebook could turn out to be worthless

(This blog post was originally published on Maersk Line’s intranet) By Jonathan Wichmann, Head of Social Media, Maersk Line People just can’t help themselves. The crowds are cheering. The media is telling the story (even the shipping press). Experts are using it as a best practice case. It’s even in the Mærsk Post. In short, everyone …

An article by J. Boye about, well, my work for Maersk Line.

Last week I was phoned up by Janus Boye who is the CEO and founder J. Boye “the international community for web & internet professionals”. In other words, a quite influential blogger on things like internet and not least social media. Maybe it’s due to the fact that Janus is a Dane, but he had …

The future of social media

From the early topic-based Internet to the egocentric digital network connecting people rather than homepages. In a few words, that’s the development we’ve witnessed the past 15-20 years. But what’s next? And what if we look ten years ahead? This can only be a game of qualified guessing. It’s a cliché… but we never know …

The social media landscape 2011

A new center has formed I just came across Fred Cavazza’s updated overview of the social media landscape. By mapping the main players in/on the field and studying user behavior across the various channels, an actual center has now formed, according to Cavazza. And in the center we find… Google and Facebook. To most, this …

Getting started

… with a starting point I ask myself: What would be interesting to know more about? What’s going on out there that I would want to know, but don’t know yet? And so it all begins. Social media Let’s start with social media. I would like to know more about the social media landscape globally. …

Research. Insights. Reflections. Ideas.

About “The Digital Blueprint” This site is meant as a place where I can accumulate and keep track of my work with communications in the digital age. It’s a well-known fact that we need to filter, process, reflect and not least articulate in order to make the most of what we experience. Or as David …