New study from Orca Social shows an enormous untapped both economic and cultural potential for B2B companies of implementing social technologies.
Tag Archives: social media strategy
Introducing Orca Social, a member-based social media consultancy
Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage …
Continue reading “Introducing Orca Social, a member-based social media consultancy”
What is the value of social media? Maersk Line’s social media study (part 3)
In my previous posts about Maersk Line’s social media study I wrote about first that social media has to somehow add value to the bottom line, secondly I summarized what we’ve done in the first year and a bit. Now, it’s time (finally) to look at the actual study. In light of our current (and …
Continue reading “What is the value of social media? Maersk Line’s social media study (part 3)”