Introducing Orca Social, a member-based social media consultancy

Earlier this week, we (Ed Major and I) launched a new company called Orca Social as we see a need for large B2B companies to make better use of social technologies. Visit the website here. The key for B2B companies is to learn to do social from within. The alternative is grim: If they engage …

Social selling and teaching where our customers learn: Maersk Line’s social media study (part 5)

Moving on from our findings regarding Social Customer Service, it’s now time to look at what we learned in Maersk Line’s social media study regarding Sales and not least the concept of social selling. What is social selling? Briefly put, social selling is about leveraging sales reps’ use of social media to perform better by getting …