mate_bike_in_action_04Some background first. I’ve been working with digital strategy and communication for more than 10 years. Among other things, I was the person behind Maersk’s success story on social media back in 2011-13.

I have always believed – and have been quoted saying – that you should not use social to sell, but to communicate. You can sell your products elsewhere, via platforms where it’s what people actually want from you. Via your newsletter, for example. Read the rest of this entry »

Royal Danish Theatre_TV ad_wichmmanschmidtRoyal Danish Theatre’s campaign for season 2016/2017 is a musical and visual mash-up of artistic creation, rehearsal and getting ready for the show.

The programme for season 2016/2017 is out. Now, it’s all about getting the tickets sold for all the the many dramas, operas, ballets, concerts etc. that are to come.

To do this, the Royal Danish Theatre – home to both the renowned Royal Danish Ballet and the spectacular Royal Opera House in Copenhagen – engaged Wichmann/Schmidt, or “the world’s smallest full-service agency” as we like to call it. Read the rest of this entry »

11Today, my father turned 70. It’s really something to celebrate. But it also means that he will now retire, and that my parents have just had to move out of their house.

The question begs: “What now? What should he do now that he’s becoming a former priest?” Read the rest of this entry »

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