I am the co-founder of Wichmann/Schmidt, a creative agency based in Copenhagen, Denmark.

In Wichmann/Schmidt, we advise and execute within strategy, communication, content, media and business ideas. We work with a dozen exciting European brands, and quietly advise a number of individuals too.

I’m also a member of World Economic Forum‘s Expert Network.

From 2011-13, I was the Head of Social Media at Maersk Line, helping the shipping giant embark on social media and social business. Read this interview McKinsey did with me about the project.

I have a background as copywriter, videographer and concept developer at a digital agency based in Copenhagen. Prior to that I was a writer for Weekendavisen, a Danish weekly.

I hold a MA in Literature from University of Copenhagen and am the author of “Leth og kedsomheden” (2008), a book about boredom. I used to be an avid jazz guitarist.

Here’s a few other pieces written about me – in Forbes, Harvard Business Review, Politiken (in Danish) and Mandag Morgen (in Danish). And a review of my book in Politiken (in Danish).


“I would love to be able to copy his ways of working in what seems like a dedicated state of flow, where great achievements, innovation and success come about in no time and with very limited resources. He can single-handedly and in weeks do what others with dozens of people and years are not able to!”

– Hanne Vibe Andreasen, Senior Manager at Deloitte Human Capital


Feel free to contact me on jonathan[at]wichmannschmidt.com or simply call me on +45 61655514.

Some of our recent work at Wichmann/Schmidt